Share Your Big Idea in the THINK Prize 16 Financial Longevity Challenge

Share Your Big Idea in the THINK Prize 16 Financial Longevity Challenge

Share Your Big Idea in the THINK Prize 16 Financial Longevity Challenge


How might we create financial services that support the dreams and obligations of those 50 and older?

If you’re inspired by this year’s THINK Prize 16 Financial Longevity Challenge, now is the time to share your ideas. The Challenge is currently in the Ideas phase, which means that contributors from the credit union industry and across the globe are posting their ideas for collaboration and feedback. The top ideas will share the $10,000 THINK Prize, awarded in January.

This is the second year that CO-OP, MasterCard and OpenIDEO have teamed up on a THINK Prize Challenge. So far, this year’s Challenge encompasses 305 posts, 563 comments and 189 unique followers from 35 countries.

Wondering what people are posting? Here’s a sampling:

Heads Up

A check-in feature that will save customers time and will make customer experiences more personalized for members before they arrive at the bank.

Financial Goal App

An app that will give more meaning to your money by attaching short-term goals and dreams to your monetary savings.

Reimagining Banking Experience Flow

An on-site concierge service that will make customer visits to bank branches more personalized.

Does your innovation team need a boost?

Download the Human-Centered Design for Credit Unions toolkit. You’ll get the basics of human-centered design, plus easy-to-follow instructions for promoting innovation at your credit union.  Also check out the OpenIDEO Financial Longevity Challenge Interview Toolkit, with great advice on how to conduct a perspective-gathering interview – then make the most of the information you get.

Want to innovate with us? Join a workshop!

Collaborate live with fellow credit union changemakers, human-centered design experts from OpenIDEO and fintech experts. CO-OP, OpenIDEO and Mastercard are hosting live workshops in Dallas and Boulder. Learn the principles of design thinking, then roll up your sleeves and brainstorm new solutions for adults ages 50+.

Innovation workshops are taking place in Dallas/Fort Worth on Tuesday, November 29, and in Boulder, Colorado on Thursday, December 1. Workshops are free. Get details and RSVP here.