The Data Is in: You and the Modern Consumer

The Data Is in: You and the Modern Consumer

The Data Is in: You and the Modern Consumer

Good news, credit unions! According to results from a recent CO-OP quiz, chances are good that your credit union is already providing the secure, data-driven member experience your members want:

  • 17% say that a data-driven member experience is the most powerful part of what they do.
  • 27% say it’s integral.
  • 28% say a data-driven experience is a consistent part of their member experience. 

Moreover, 53 percent of respondents said their members are showing their Local Love by making local purchases at least 50 percent of the time.

How do you stack up? Check out the full quiz results below. You may click on the image to download a higher resolution PDF.