Back by popular demand, CO-OP is launching another #ShadesUpforKids campaign to raise money for Children’s Miracle Network Hospitals and the National Credit Union Foundation. Last year’s campaign raised $10,000.
What is #ShadesUpforKids?
CO-OP Chief Experience Officer Samantha Paxson doesn’t love plane travel, but has found it helps when the window shades are up. And, it turns out she is not alone. “Last year, I received a lot of messages from friends and colleagues empathizing with my feelings about flying with the window shade up, so I decided to see if I could spark a something fun around it – and raise some money in the process.”
For every shade raised, selfied and tagged between now and THINK 19, CO-OP will donate $10 to both Children’s Miracle Network Hospitals and the National Credit Union Foundation up to $10,000. The goal is to raise awareness about the power of credit unions helping people in their financial lives, whether that’s protecting families from a financial wipeout due to a child’s medical emergency or enhancing prosperity with ongoing financial wellness.
Let’s “shed a little light” and raise a little money for the kids who help put the purpose in our purpose-driven movement: #ShadesUpforKids.
It’s simple – the next time you’re flying somewhere:
- Raise your window shade.
- Take a selfie.
- Post it to Facebook, Twitter or LinkedIn with the hashtag #ShadesUpforKids.
Learn more: http://co-opfs.org/shadesup
Terms and Conditions apply.
Be sure to raise your window shade on the way to THINK 19 – May 6-9 in Miami Beach. Register now for the credit union industry’s biggest thought leadership conference: