Credit Unions: It’s Time to Rethink Everything

Credit Unions: It’s Time to Rethink Everything

Credit Unions: It’s Time to Rethink Everything

As we enter the post-pandemic world, where traditional product-centric economic levers are under pressure, now is the time for credit unions to really rethink their business model – to one that’s truly centered on serving members in ways that they want to be served.  

This will require rethinking our perspective on member relationships, our purpose behind operations and even our basic definition of economic success.

So, what fundamental shifts should your credit union make now in order to thrive in the future? Join us at CO-OP THINK Virtual to find out.

A Year-Round Virtual Event Series Designed to Inspire Growth at Your Credit Union

Last year, nearly 5,000 credit union leaders convened at our nine THINK 20 virtual events. This year, we’re bringing you a brand new lineup of content designed to explore the fundamental changes in mindset and operations required to reimagine the credit union model and center it on the member experience. Featuring inspiring thought leaders who will explore the why and how of several major shifts necessary for the continued growth of the credit union industry, THINK will be organized into three types of events:

  • THINK Forums: Virtual broadcasts designed to address pressing credit union challenges and opportunities to solve, featuring renowned companies and leaders from outside the industry paired with credit union leaders (two hours each).
  • THINK Master Classes: Topic-specific virtual learning opportunities that take THINK Forums a step further, including hands-on interactive exercises facilitated by subject matter experts (90 minutes each).
  • THINK Power Lunches: Bite-sized virtual deep dives into a variety of product-specific strategies important to credit unions right now (60 minutes each).

All of these events will be free and open to all credit union professionals.

“Future growth relies on how quickly we can pivot,” said Samantha Paxson, CO-OP Chief Experience Officer. “THINK 21 continues where THINK 20 left off. Alongside a group of big thinkers, including behavioral economists, performance experts, entrepreneurs and dynamic brands, we plan to satisfy the movement’s appetite for of-the-moment strategies that will earn the primary financial relationship with more members and drive volume and growth.”

Rethink What Drives Your P&L at our First THINK Forum on April 13th

Registration is now open for our first THINK Forum – “Rethink What Drives Your P&L to Unleash Future Growth” – taking place on April 13th at 11:00 a.m. PT.

Hosted by consumer finance journalist Jean Chatzky, the event will dive into what is driving Primary Financial Relationships today and feature insights from others who have mastered customer centricity and the “business of experience”.  It will also feature a presentation and conversation with Steven Kotler, co-author of the 2012 New York Times best-seller, “Abundance: The Future is Better Than You Think” who will discuss how exponential advances in technology have already and will continue to impact our daily lives and society as a whole.

Get First Access to THINK Virtual Events

We will be releasing the full schedule of speakers, event dates and content happening throughout 2021 over the coming weeks.  To be the first to know, visit the CO-OP THINK website and join our THINK Alerts email list.