Wherever summer travels take you and your members, chances are you’ll be near one of CO-OP’s nearly 30,000 surcharge-free ATMs. To remind everyone just how convenient a go-everywhere ATM network is, CO-OP is launching a new social campaign benefiting Children’s Miracle Network Hospitals. Between now and August 31, encourage your members to post a photo next to a CO-OP ATM on social media using the hashtag #ATMs4CMN. For every post, CO-OP will donate $10 to Children’s Miracle Network Hospitals, up to a total donation of $10,000.
The contribution from even a single posted photo does a world of good; it can enhance the impact credit unions have on over 10 million children treated at Children’s Miracle Network Hospitals every year. But the benefits of raising awareness about the credit union movement’s vast surcharge-free ATM Network – and its multimillion-dollar cooperative support for CMNH – are equally impactful. Through the CO-OP ATM Network, credit union members have access to more surcharge-free ATMs than they would at just about any bank. At the same time, 77% of American consumers say they feel a stronger emotional connection to purpose-driven brands, according to the 2018 Purpose Study by Cone Communications.
So get ready to inspire some miracles and encourage your members to do the same. It’s easy:
- Visit a CO-OP Network ATM.
- Look for the red triangle CO-OP logo.
- Take a picture.
- Post it to Facebook, Twitter or LinkedIn with the hashtag #ATMs4CMN.
Terms and conditions apply.
Donations from #ATMs4CMN will be provided to Credit Unions for Kids to enhance fundraising across the country to help create turnkey campaigns and resources, and engage employees/members more effectively.
Below are some sample social media posts that you can leverage for your own channels to get your members in on the fun:
- Spot a CO-OP ATM during your travels this summer and help miracles happen for kids in need at the same time. Post a picture of any CO-OP ATM, tagged #ATMs4CMN, and CO-OP will donate $10 to Children’s Miracle Network Hospitals. Just look for the red CO-OP triangle logo co-opcreditunions.org/locator/
- Miracles can happen wherever this summer’s travels take you. Just post a picture of any of the nearly 30,000 CO-OP ATMs nationwide, and tag it #ATMs4CMN. For each picture posted, Children’s Miracle Network Hospitals will receive a $10 donation. Just look for the red CO-OP triangle logo co-opcreditunions.org/locator/
- Your credit union ATM is dispensing miracles! Post a picture of any CO-OP ATM and tag it #ATMs4CMN. For each post, CO-OP will donate $10 to help kids in need at Children’s Miracle Network Hospitals. Look for the CO-OP logo co-opcreditunions.org/locator/
- Become a miracle worker this summer—at any CO-OP ATM! Post a picture of the ATM, tagged #ATMs4CMN. CO-OP will donate $10 for each post to help kids in need at Children’s Miracle Network Hospitals. Look for the CO-OP logo co-opcreditunions.org/locator/
The original article Your ATMs are Dispensing Miracles #ATMS4CMN can be found on Insight Vault.
